R&D FIELD LOG — ARIANE

Things I've Built

Client systems, shipped tools, and side quests from the test bench.
Side effects: curious bugs, useful outcomes, and occasional sparkle.

7 builds catalogued 6 shipped to production 1 in active incubation
BREW №00
SHIPPED

Dentsu Quality View (DQV)

Enterprise media intelligence platform for planning, validating, and optimizing digital campaigns across YouTube, Meta, DV360, Twitch, and more. Senior FE engineer and architect.

Role
Senior Frontend Developer
Team
dentsu Benelux
Timeframe
Jan 2025 — present
 BREW №01
SHIPPED

dentsu Design System

Internal design system unifying UI across all agency tools — token architecture, component library, and a design-to-code workflow that reduced handoff friction across agile sprints.

Role
Senior UX/UI Engineer
Team
dentsu Benelux
Timeframe
Jan 2025 — present
 BREW №05
SHIPPED

av. — TV Optimization Studio

A calm, opinionated decision tool for media buyers at dentsu. Natural-language briefs, scenario comparison, and five optimization modes — all in one studio.

Role
Product Design, Frontend Engineering
Team
dentsu (internal)
Timeframe
2025
BREW №02
SHIPPED

Banner Generator

An internal tool generating production-ready ad banners at scale — including 3D templates built with Three.js — exporting directly to DV360 and other campaign platforms.

Role
Senior UX/UI Engineer
Team
dentsu Benelux
Timeframe
2025
 BREW №04
SHIPPED

Girls Empowerment Foundation X Dentsu

Voluntary project: led a cross-functional team to redesign and upgrade the GEF site (PHP 8.2, UX, SEO, CRO, donations). Nominated for dentsu North Stars Award.

Role
Project Lead, Frontend, Team Builder
Team
Dentsu (FE, BE, SEO, CRO) + GEF
Timeframe
2024 — 2025
 BREW №03
SHIPPED

Experimentation Delivery

Implemented A/B test scripts for enterprise clients including Transavia, Odido, and Audemars Piguet. Translated experiment briefs into reliable, production-ready test code — and won a marketing case competition for Odido. Nominated for the dentsu Northstar Awards.

Role
Mid-Level Frontend Developer
Team
dentsu Benelux
Timeframe
Sep 2022 — Jan 2025