Client systems, shipped tools, and side quests from the test bench.
Side effects: curious bugs, useful outcomes, and occasional sparkle.
Enterprise media intelligence platform for planning, validating, and optimizing digital campaigns across YouTube, Meta, DV360, Twitch, and more. Senior FE engineer and architect.
Internal design system unifying UI across all agency tools — token architecture, component library, and a design-to-code workflow that reduced handoff friction across agile sprints.
A calm, opinionated decision tool for media buyers at dentsu. Natural-language briefs, scenario comparison, and five optimization modes — all in one studio.
An internal tool generating production-ready ad banners at scale — including 3D templates built with Three.js — exporting directly to DV360 and other campaign platforms.
Voluntary project: led a cross-functional team to redesign and upgrade the GEF site (PHP 8.2, UX, SEO, CRO, donations). Nominated for dentsu North Stars Award.